"Mirror, mirror upon the wall, Who is the fairest of all?"
The mirror answered-
"Thou, O Queen, are the fairest of all," and the Queen was contented ,because she knew the mirror could speak nothing but the truth. But as time passed on, Little Snow-White grew more and more beautiful, until when she was seven years old, she was as lovely as the bright day, and still more lovely than the Queen herself, so that when the lady one day asked her mirror-
"Mirror, mirror upon the wall, Who is the fairest fair of all?" it answered-
"O Lady Queen, though fair ye be, Snow-White is fairer far to see."
Now comes the million dollar question. Did Snowwhite apply FAIR AND LOVELY CREAM?????? Guess Snowwhite was a clever damsel to have the FACIAL know-how of enticing the poor ,truthful mirror. Now, that is un(FAIR)!!
You guessed it right. I am also a part of that wheel, which clasps those stokes that are dead against the endorsements of FAIRNESS CREAMS . No offense to people who have been using the product, but I personally feel that these advertisements are highly sexist and racist in nature. Most of these ads are preposterous ,in a way that they showcase dark Indian women to be in a constant state of melancholy because of their so called DARKENED plight.The television commercials are supposed to allure the viewing public in a positive way , but unfortunately these ads have only lead to the ridicule of these women.
Let me cite an example of one of the popular FAIR n LOVELY ads aired in almost all channels.
The dusky Indian lass is extremely talented in cricket commentory and her dream is to become a famous commentator. She has been practicing in front of the television ,and seeing her zest for the same, her sister hands her the fairness cream , confident enough that she would not be successful unless she is fair enough. Oh and now the famous former cricketer Srikanth , sitting next to her while she is in the midst of her commentory, amorously staring at her fair and lovely face , and then loads of fans gunning for her autograph and the cameras focussed on HER rather than on the game.(Poor cricketers!!!!)
(Good news for those men who want to undergo a metamorphosis, with the substitute in the market referred to as FAIR AND HANDSOME. Girls, didn't we once upon a time have a universal dogma favouring the TALL, DARK AND HANDSOME men???????)
Well, FAIR AND LOVELY has been the largest selling skin whitening cream in the world, courtesy HLL and emphasises that 90% of the women in India want to use the whiteners because it is "aspirational ... A fair skin is like education, regarded as a social and economic step up". If all of us succumb to this ludicrous statement, then life would be a child's play. Apply buckets of fairness cream on your countenance ,till one day you are the "fairness personified goddess(or rather a white witch)". Mention your "this- particular -special -achievement" in the curriculum vitae while applying for a job and, eureka, the HR is highly impressed with your accomplishments and hence surely ,"a social and economic setup", as you land up with a job on a silver platter!! Don't mind the bizarre thoughts!!!
I recently read an article named "Selling to the poor" in which C.K.Prahalad, a business professor stated that how an impoverished Indian street sweeper was able to buy Fair and Lovely fairness cream. He stated that because this poor woman could now purchase “an affordable consumer product formulated for her needs,” she felt “empowered.” Hence ,HLL is making a profit, while empowering women at the “bottom of the pyramid” ,to advance socially and economically !
I was just thinking whether Mr. Prahalad forgot to mention about the sweeper's husband or boyfriend being bowled over by her beauty after the application of the "Magic Cream". Why on earth would the poor sweeper who gets patheticly deficient wages be bothered about enhancing her hue from dark chocolate to a milky one when she has zillions of other things to fret about in life?????? Mr.Prahalad, are you living on some other planet with a shallow prospective towards life????? or, Is it that you have never known or witnessed the pitiable conditions of the underpriveleged in our motherland????
Well, there has alwayz been a pressure among the Indian girls to look fair atleast to bring about the element of truth in the matrimony column ,with the cleched stuff by the grooms side like WANTED GIRL WHO IS FAIR, GOOD LOOKING, PRETTY, SLIM....blah blah and blahhhh!!!!!!!!! Like all the men on this earth are Mr . UNIVERSE!!!!! Jeeeeeez!!
The contaminated misapprehension that " women who are fair and beautiful only get good jobs and get alliance of their choice" must be shunned from the minds of people.One of the steps is to ban all the possible ads which play with the women's inner most natural potentials and skills which are petrified to flow without any tides, before the stereotypical society.
Talent, passion, goals, self-reliance, striving for excellence, zeal, confidence,determination, will power and looking at the world with a broader outlook are the key ingredients which makes a WOMAN and reveal the STRENGTH of a woman.
BEAUTY IS SKIN DEEP . THIS AGE OLD ADAGE DOESN'T HOLD GOOD AS FAR AS I AM CONCERNED.
The mirror answered-
"Thou, O Queen, are the fairest of all," and the Queen was contented ,because she knew the mirror could speak nothing but the truth. But as time passed on, Little Snow-White grew more and more beautiful, until when she was seven years old, she was as lovely as the bright day, and still more lovely than the Queen herself, so that when the lady one day asked her mirror-
"Mirror, mirror upon the wall, Who is the fairest fair of all?" it answered-
"O Lady Queen, though fair ye be, Snow-White is fairer far to see."
Now comes the million dollar question. Did Snowwhite apply FAIR AND LOVELY CREAM?????? Guess Snowwhite was a clever damsel to have the FACIAL know-how of enticing the poor ,truthful mirror. Now, that is un(FAIR)!!
You guessed it right. I am also a part of that wheel, which clasps those stokes that are dead against the endorsements of FAIRNESS CREAMS . No offense to people who have been using the product, but I personally feel that these advertisements are highly sexist and racist in nature. Most of these ads are preposterous ,in a way that they showcase dark Indian women to be in a constant state of melancholy because of their so called DARKENED plight.The television commercials are supposed to allure the viewing public in a positive way , but unfortunately these ads have only lead to the ridicule of these women.
Let me cite an example of one of the popular FAIR n LOVELY ads aired in almost all channels.
The dusky Indian lass is extremely talented in cricket commentory and her dream is to become a famous commentator. She has been practicing in front of the television ,and seeing her zest for the same, her sister hands her the fairness cream , confident enough that she would not be successful unless she is fair enough. Oh and now the famous former cricketer Srikanth , sitting next to her while she is in the midst of her commentory, amorously staring at her fair and lovely face , and then loads of fans gunning for her autograph and the cameras focussed on HER rather than on the game.(Poor cricketers!!!!)
(Good news for those men who want to undergo a metamorphosis, with the substitute in the market referred to as FAIR AND HANDSOME. Girls, didn't we once upon a time have a universal dogma favouring the TALL, DARK AND HANDSOME men???????)
Well, FAIR AND LOVELY has been the largest selling skin whitening cream in the world, courtesy HLL and emphasises that 90% of the women in India want to use the whiteners because it is "aspirational ... A fair skin is like education, regarded as a social and economic step up". If all of us succumb to this ludicrous statement, then life would be a child's play. Apply buckets of fairness cream on your countenance ,till one day you are the "fairness personified goddess(or rather a white witch)". Mention your "this- particular -special -achievement" in the curriculum vitae while applying for a job and, eureka, the HR is highly impressed with your accomplishments and hence surely ,"a social and economic setup", as you land up with a job on a silver platter!! Don't mind the bizarre thoughts!!!
I recently read an article named "Selling to the poor" in which C.K.Prahalad, a business professor stated that how an impoverished Indian street sweeper was able to buy Fair and Lovely fairness cream. He stated that because this poor woman could now purchase “an affordable consumer product formulated for her needs,” she felt “empowered.” Hence ,HLL is making a profit, while empowering women at the “bottom of the pyramid” ,to advance socially and economically !
I was just thinking whether Mr. Prahalad forgot to mention about the sweeper's husband or boyfriend being bowled over by her beauty after the application of the "Magic Cream". Why on earth would the poor sweeper who gets patheticly deficient wages be bothered about enhancing her hue from dark chocolate to a milky one when she has zillions of other things to fret about in life?????? Mr.Prahalad, are you living on some other planet with a shallow prospective towards life????? or, Is it that you have never known or witnessed the pitiable conditions of the underpriveleged in our motherland????
Well, there has alwayz been a pressure among the Indian girls to look fair atleast to bring about the element of truth in the matrimony column ,with the cleched stuff by the grooms side like WANTED GIRL WHO IS FAIR, GOOD LOOKING, PRETTY, SLIM....blah blah and blahhhh!!!!!!!!! Like all the men on this earth are Mr . UNIVERSE!!!!! Jeeeeeez!!
The contaminated misapprehension that " women who are fair and beautiful only get good jobs and get alliance of their choice" must be shunned from the minds of people.One of the steps is to ban all the possible ads which play with the women's inner most natural potentials and skills which are petrified to flow without any tides, before the stereotypical society.
Talent, passion, goals, self-reliance, striving for excellence, zeal, confidence,determination, will power and looking at the world with a broader outlook are the key ingredients which makes a WOMAN and reveal the STRENGTH of a woman.
BEAUTY IS SKIN DEEP . THIS AGE OLD ADAGE DOESN'T HOLD GOOD AS FAR AS I AM CONCERNED.
